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Top business leaders sound the alarm over skilled worker shortage

From the people who keep us safe on the roads to those who wire our homes and are building the infrastructure powering the AI boom, America needs skilled workers. But a new report finds that the nation isn’t doing enough to keep up with demand. NBC’s Christine Romans sits down exclusively with BlackRock’s Larry Fink…

Neighboring Gas Stations Compete to Offer Lowest Prices

NBC’s Hallie Jackson runs through the Highs and Lows of the week on Sunday TODAY including the neighboring gas stations that went head-to-head to offer low prices in Georgia, the dad who took his daughters to see Olivia Rodrigo and rocked out even more than they did and more.

Get an Exclusive First Look at Google's New 'When to Buy' Guide

Google dropped its brand new "When to Buy Guide" Thursday morning with advice on how and where to shop all the best deals between now and the new year. NBC's Vicky Nguyen shares an exclusive first look on TODAY to break it all down and help you create the perfect holiday shopping strategy.

LinkedIn Reveals Its List of 2026's Top Startups

LinkedIn's Editor-in-Chief Dan Roth joins the 3rd Hour of TODAY to reveal the company's list of the top startups of 2026, spotlighting 50 young companies on the rise across the country. See the top five!

More Women Are Tapping Into Inner ‘Golden Girl’ to Save Money

The option to live out your golden years with friends in group homes is rising in popularity, especially among women. A recent survey found that 57% of women over the age of 50 would consider living with a friend. But, what is causing this uptick in the "Golden Girls" roommate trend? NBC's Vicky Nguyen met with three…

Chick-fil-A CEO Talks Portion Sizes, Prices, Staying Family-Owned

In his first-ever broadcast interview, Chick-fil-A CEO Andrew Cathy sits down with TODAY’s Craig Melvin for a wide-ranging interview in which he discusses portion sizes, prices, why he intertwines faith and business, the importance of the chain remaining family-owned, global expansion, political controversies and…

Holiday Budget Tips to Make Sure You Don't Overspend

With the holiday season looming, the most wonderful time of the year can quickly become the most expensive and stressful time of the year. Finance expert and author Jean Chatzky joins TODAY with ways to save on gifts, travel, and more.

Food pantries overwhelmed by Trump cuts

Those on the front lines of feeding their neighbors in rural West Virginia say they face unprecedented challenges brought on by Washington.

How to Save as Temperatures Drop and Heating Costs Rise

Whether you use oil or electricity to heat your home, you may notice a higher heating bill this year. NBC’s Brian Cheung joins TODAY with tips on how to prepare your home, ways to keep costs down and resources for financial assistance.

Carhartt CEO weighs in on retail affordability

The demand for skilled trade workers such as electricians, carpenters, and mechanics is expected to accelerate in the next decade and Carhartt, which has long been a staple for those doing these jobs, is seeing changes in the retail landscape. NBC News' Christine Romans spoke with Carhartt CEO Linda Hubbard about what…

Financial Tips to Support Your Kids and Your Aging Parents

The sandwich generation is that expensive time when you’re raising kids and helping out aging parents. NBC’s Christine Romans joins TODAY with tips to navigate that financial situation and resources that can help.

Holiday Travel Planning: Smart Strategies as Prices Soar

With fuel prices sky-high, experts say Americans could face the highest costs in a decade. NBC’s Vicky Nguyen joins TODAY with strategies to plan your holiday travel whether you’re flying or driving. She shares the cheapest days to fly, how to get relief at the pump, methods to compare costs, and more.

How to Protect Your Online Identity and Clean Your Digital Footprint

Whether you’re hunting for a job or looking for a relationship, first impressions matter and there are ways to control what information about you is out there. NBC’s Vicky Nguyen joins TODAY with tips to protect your online profile, correct inaccuracies, remove unwanted data and craft a productive digital presence.

Major Retailers Kick off Early Holiday Sales: Deals to Lookout for

Amazon, Target, Walmart and more retailers are kicking off a major sales week for anyone trying to get a head start on holiday shopping. NBC’s Vicky Nguyen joins TODAY to break down the early deals on apparel, Halloween costumes, tech and fuel.

Paramount and Warner Bros. is getting a new name: Skydance

Paramount Skydance CEO David Ellison reveals Paramount and Warner Bros. will operate under the “Skydance” name following their merger. Entertainment journalist Brian Balthazar shares the latest on the acquisition and the company’s upcoming rebrand.

Inside Look at How Retailers Use Your Data for ‘Price Experiments’

Across retail, travel, food and more, some companies are charging consumers different prices for the same products and services. Lindsay Owens, author of the new book “Gouged: The End of a Fair Price and What That Menas for Your Wallet,” says companies overcharge by using “price experiments” where they change randomly…

Money-Saving Strategies as Grocery Price Wars Get Underway

Food prices are higher overall this year, but now major chains including Aldi, Walmart, Target and Amazon, are offering deals to lure customers back. NBC’s Christine Romans joins TODAY with how to maximize your savings at the checkout line. Tips include using cash back apps, joining loyalty clubs, shopping in-season…

Mortgage Rates Hit Highest Level in More Than 2 Years

The 30-year fixed mortgage rate is averaging 7.45%, its highest level in more than two years, making it even harder for Americans to jump into the housing market. NBC’s Christine Romans joins TODAY to break down why rates are rising and what it means for borrowers and savers.

McDonald’s leans into AI and new menu items to attract customers

McDonald’s plans to invest $8.5 billion in its new “NEXT" strategy using AI technology to modernize restaurants and introducing new menu items to reach more customers. NBC News’ Allie Canal breaks down what the company’s next chapter could look like.

Early Deals on Holiday Shopping: What to Buy, Trends to Look For

With Christmas three months away, NBC’s Vicky Nguyen joins TODAY to talk about why you should start your holiday shopping now, lists October shopping events, explains what items are worth waiting for Black Friday and Cyber Monday, the gift trends to watch for, and more!

How to Navigate the Housing Market Amid Rising Interest Rates

The housing market is always changing, so real estate broker and president of R New York Stefani Berkin joins the 3rd Hour of TODAY to separate fact from myth. See her expert breakdown, which includes the best time to buy a home, when to do repairs, and more.